Perception
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The Revenge of Comic Sans
January 06, 2011
New research suggests that less-legible, less-elegant fonts might actually promote better recall of information. Dave Munger examines the evidence.
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Football’s Confounding Physics
September 16, 2010
Why is it that soccer goalkeepers sometimes have more trouble stopping long-range shots than shots from up close? Physics and the limits of human perception provide the answers.
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Scientific [Mis]Communication
June 30, 2010
In a world with nearly unlimited supplies of information, attention is a precious commodity. How can scientists and journalists captivate audiences without deceiving them?
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Scent as Design
March 23, 2010
This week, scientists, designers, and artists will gather in New York to discuss how our lives could be transformed by recognizing scent as design.
Now on SEEDMAGAZINE.COM
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Ideas
I Tried Almost Everything Else
John Rinn, snowboarder, skateboarder, and “genomic origamist,” on why we should dumpster-dive in our genomes and the inspiration of a middle-distance runner.
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Ideas
Going, Going, Gone
The second most common element in the universe is increasingly rare on Earth—except, for now, in America.
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Ideas
Earth-like Planets Aren’t Rare
Renowned planetary scientist James Kasting on the odds of finding another Earth-like planet and the power of science fiction.








